How to Build an Email List for Your Business – Pro Tips

Email marketing for your business is more important than you think. However, building an email list for your business is the hard part.

Every individual who has ever visited your business has their email address included in an email list. This is the list you make to begin selling your company to them directly.

This is the blog to read if you are having trouble building an email list for your company. Some effective email list-building methods will be discussed here. So, let’s get started.

The following points explain why such a list can be important:

• This list can allow you to directly communicate with your audience.
• It’s a great way to convert a general audience into your customers.
• It can help you strengthen your relationships with your audience.
• You can send different types of emails to different types of audiences. For example, the new audience gets onboarding emails. On the other hand, old customers can get emails related to discounts.

A good email list has the following four major components:

1. Originality:

A good email list consists of original emails. Having bots, spam accounts, and emails that people rarely use is not going to help at all.

2. Relevancy:

The collected emails are for the relevant audience. Sending emails to people who aren’t even remotely interested in your business is a total waste of time.

3. Quantity:

There should be a large number of emails in your list. A good list keeps on growing and adding new emails consistently.

4. Engagement:

A great list is not only large but also engaged. Track open rates, click-throughs, and responses to keep your list warm and active.

An email list can be built using different methods. So, we are going to discuss some of the easiest and most effective ones here.

1. Give an offer via a Pop-up

An easy way to get an email address from someone is by giving something in return. You can give an offer via a pop-up feature on your website.

Anything relevant to the business can be used. But make sure it’s useful for the visitor. Otherwise, they will not bother giving the email address.

The conversion rate of this strategy is over 3%. Now, this may seem like a small number. But if you keep in mind the overall traffic of your website, 3% means you can get the email addresses of a lot of people.

Pro Tips:  

• Create a lead magnet that directly benefits the visitor, such as a guide.
• Use pop-up tools like OptinMonster to trigger the pop-up offers better.
• Make sure the pop-ups are mobile interface-friendly.

2. Use an Opt-in Form on your Website

Using an opt-in form on your website is also an effective method. You can use these forms for different purposes, such as allowing visitors to join a community.

The best way to use these forms is by putting them at the bottom of your website. That is because if you put it above, this will look unnatural and forced. The interesting users will fill in the opt-in form and you will get their email addresses.

Pro Tips:

• Place the opt-in form near the content that is the most valuable.
• Use short and catchy headlines.
• Don’t ask for too much information.

3. Collecting Email Addresses Physically

If your business has a physical store or office, you can collect visitors’ email addresses manually.

Hand out physical information filling forms and request the visitors to fill them. If you don’t have a physical office, arranging educational seminars and events can be helpful.

Pro Tips:

• Offer a small incentive in return, such as a discount.
• Place the forms at checkout counters.
• Organize different events and collect emails from attendees.

4. Collect Email Addresses via Social Media

Does your business have a good social media reach? If yes, why not use it to get the addresses you want? Simply put a sign-up option in the bio of the profile. After that, wait for the people to sign up and give you the addresses.

Pro Tips:

• Publish exclusive content that is accessible only if people provide an email address.
• Pin successful posts containing the email subscription link.
• Make sure the email subscription CTA in the bio is visible.

5. Start a Newsletter Campaign

Obtaining the email addresses of your audience is commonly achieved by launching a newsletter campaign. Sending out newsletters are beneficial since customers prefer to remain in touch with businesses.

Pro Tips:

• Offer valuable content in the newsletter.
• Place the newsletter subscription box in visible places on the site.
• Be consistent when it comes to sharing valuable emails with readers.

In this way, you can send different types of emails to the audience along with the newsletters.

6. Use Online Tools

You can also use online tools for list building. But they will not get you new addresses. Instead, they can help you in managing the existing ones. Still, they can help you use these addresses in an efficient way.

Here are some tools to try out:

• MailChimp
• Constant Contact
• Klaviyo
• Unbounce

Pro Tips:

• Pick a tool that’s under your marketing budget.
• Pick a tool that offers decent segmentation features.
• Automate welcoming emails with the tool to save time.

How to Keep Your Email List Engaged?

• Send valuable, relevant content regularly.
• Personalize your emails using segmentation.
• A/B test subject lines and email formats.
• Clean your list periodically to remove inactive subscribers.

Building an email list for your business is important. It gives you direct access to a targeted audience. You can stay in touch with the audience and convert them into customers. The difficult part, however, is building this list. A good email list is original, relevant, and large in quantity.

There are different methods that you can use to build this list. We have discussed them in detail in the information given above. Make sure to try them out to see which one suits your business the most.