Email marketing for your business is more important than you think. However, building an email list for your business is the hard part. An email list consists of the email addresses of all the people who visit your business at some point. You create this list so that you can start marketing your business directly to them.
If you are struggling with creating an email list for your business, you’ve clicked on the right blog. That is because, in today’s article, we are going to give you some pro tips on how you can create an email list for your business. Let’s begin.
Why Having an Email List is Important?
Before we begin discussing how you can build an email list for your business, let’s take a look at why having this list is important.
The following points can help you understand it:
- An email list gives you direct access to communicate with the people who are related to or interested in your business. For example, if you offer Hoka One One coupons, you must have a list of people interested in buying high quality running shoes.
- You can send emails to the right targetted audience that can increase your lead generation.
- It can help you build a strong relationship with your existing customers.
- You can send personalized emails to your audience. For example, if the customer just joined your business, you can send them a welcome aboard email. If the customer is old, you can send them emails with different offers.
What are the Components of a Good Email List?
A good email list has the following major components:
1. Originality:
A good email list consists of original emails. Having bots, spam accounts, and emails that people rarely use is not going to help at all.
2. Relevancy:
The collected emails are of relevant audience. Sending emails to people who aren’t even remotely interested in your business is a total waste of time.
3. Quantity:
There should be a large number of emails in your list. A good list keeps on growing and adding new emails consistently.
So far, we have discussed the importance of an email list and the components of a good list. Now, let’s discuss how to build one.
How to Build an Email List for Your Business?
An email list can be built using different methods. So, we are going to discuss some of the easiest and most effective ones here.
Give an offer via Pop-up
One of the easiest ways to get email addresses for your list is to give something in return to the visitor. You can give an offer via a pop-up feature on your website. Anything relevant to the business can be used. But make sure it’s useful for the visitor. Otherwise, they will not bother giving the email address.
The conversion rate of this strategy is over 3%. Now, this may seem like a small number. But if you keep in mind the overall traffic of your website, 3% means you can get the email addresses of a lot of people.
Use an Opt-in Form on your Website
Using an opt-in form on your website is also an effective method. You can use these forms for different purposes such as allowing the visitors to join a community.
The best way to use these forms is by putting them at the bottom of your website. That is because if you put it above, this will look unnatural and forced. The interesting users will fill in the opt-in form and you will get their email addresses.
Collecting Email Addresses Physically
If your business has a physical store or office, you can collect visitors’ email addresses manually. Hand out physical information filling forms and request the visitors to fill them. If you don’t have a physical office, arranging educational seminars and events can be helpful.
Collect Email Addresses via Social Media
Does your business have a good social media reach? If yes, why not use it to get the addresses you want? Simply put a sign-up option in the bio of the profile. After that, wait for the people to sign up and give you the addresses.
Start a Newsletter Campaign
Starting a newsletter campaign is one of the most common ways to get email addresses of your audience. Since people like to stay connected with a business, sending newsletters every now and then can be helpful. Put an option for a subscription on your website. Make sure to choose a place where it is visible to the visitor.
In this way, you can send different types of emails to the audience along with the newsletters.
Use Online Tools
You can also use online tools for list building. But they will not get you new addresses. Instead, they can help you in managing the existing ones. Nevertheless, using their services can help you get the most out of your email list.
Some of the best tools that you can use for this purpose are:
- MailChimp
- Constant Contact
- Klaviyo
- Unbounce
Read also: Internet Marketing Agency Artlux.Art – A Complete Review
Conclusion
Building an email list for your business is important. It gives you direct access to a targeted audience. You can stay in touch with the audience and convert them into customers. The difficult part, however, is building this list. A good email list is original, relevant, and large in quantity.
There are different methods that you can use to build this list. We have discussed them in detail in the information given above. Make sure to try them out to see which one suits your business the most.