So, your nonprofit is growing faster and to support this process you need to build a stronger team, right? Therefore, it’s time to recruit more efficient volunteers to join your organization. The talent hunters of your nonprofit may have already started crafting an email for an effective recruitment process. But are all your emails engaging enough?

A volunteer recruitment email is not only sent to convey that your organization needs skilled volunteers, it’s a scope to engage dedicated and skilled candidates and also inspire them to join your organization. The task of crafting such an email is not difficult at all if you can take care of a few simple things that we have highlighted below. 

Crafting Effective Recruitment Emails: Some Useful Tips 

Engaging Subject Line

The subject line of an effective volunteer recruitment mail plays a crucial role in engaging the recipients. So, make it catchy by beginning with a line that sparks curiosity. You must therefore brainstorm to prepare something that will attract the recipients to open the mail that they have received. You must choose phrases that are concise and intriguing. Also, you can think about adding some personalization elements. For instance, adding the name of the recipient in the subject line is going to make the email look more engaging. Why? The recipient will certainly open the email that includes his/her name. 

Clear and Concise Message

Of course, you are not sending the email to create confusion. Rather it must be simple enough so that conveying your message does not seem difficult. So, start crafting it with a clear and concise introduction. The beginning of the email should include details about your organization. While talking about your organization, don’t forget to share your mission and achievements. However, keep it brief yet impactful. 

After introducing your company, highlight the perks of joining your team. This part is very crucial which you must not skip and prepare it more engagingly. Also, mention how your organization can help them grow in their fields. 

Mention the Volunteer Opportunities

This email is also your scope to share their roles and responsibilities properly. So, discuss what you expect from your volunteers once they join your teams. While writing this section you must also mention the required skill sets and experiences. This way only eligible candidates will reply if they find any suitable opening. Also, don’t forget to mention the types of volunteering opportunities at your organization. It’s more helpful as it will let you convince the right candidates with ease.

Compelling CTAs

So, it’s a recruitment email and not complete if you have forgotten to include proper Call-To-Actions(CTAs). In simple terms, it’s about effectively instructing the recipients on the next steps. This may include clicking a link to a signup form or sharing the contact details of a person. Above all, make the desired action clear and simple. 

Don’t forget to convey the urgency in your CTAs. The candidates must know about the deadline for their submissions. So, you can include phrases like “Join us Now” or “Don’t miss out on this opportunity” to convey a sense of urgency.

Read Also: Simple Tips to Avoid Online Job Post Scams

Responsive Layout

The design of the email has to be mobile-friendly. Most of the recipients will indeed open the emails through their mobile. That’s why, they must not find any difficulty while opening the mail through their phone. So, make your content easily readable and navigable across any smart device. That’s why, don’t share your emails without choosing a responsive design. 

Visually Appealing Design

The emails also have to be crafted in a visually appealing manner. That’s why you need to include visually appealing icons, graphics, and images. To make the email more engaging you need to add readable texts and visual content. So, apart from writing your messages, you can also add relevant videos or images. Also, through this content, you will need to express the impact of volunteering. 

Embrace a Volunteer Platform

Sharing those emails is another crucial step that must be completed. But you won’t send only one email? After all, these are recruitment emails and you will be sending them to multiple candidates. But don’t worry as you can simplify the whole process with the help of a software. So, choose a reliable volunteer platform. This type of software comes with features that let you share emails with multiple contacts all at once. Moreover, crafting interesting emails with this software is also possible. So, craft emails that are crucial to get the attention of each deserving candidate. 

Ending Note

The growth of your nonprofit depends on the strength of your team. That’s why sending proper and impactful recruitment emails is necessary. Moreover, your team must work hard on crafting emails that will attract true candidates. So, keep in mind the points that we have shared here while crafting your recruitment emails. Ultimately, they will help you craft emails that are truly engaging and will help you onboard the right candidates. So, start crafting emails to onboard some dedicated volunteers who will help you complete all your upcoming events. Take that first step to welcome your future team members by crafting engaging and inspiring emails.


Raj Doshi is a versatile content writer, and he write content related solutions for effective digital marketing. His team of experts ensures that every content related requirement is met through flawlessly written and technically correct SEO articles, blog spots etc that he offer his clients to increase brand value and visibility of the company.

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