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Must-Have Features for Insurance Agency Websites

by Fawad Malik

Whether you are a startup or a growing insurance firm, distinguishing yourself from competitors is more important than ever before to keep increasing customers and sell more insurance plans. In this digital world, having an exceptional website is necessary to increase the online visibility of your insurance company to attract more new leads and customers. Just having a simple website is not enough to stand out from the crowd, but you need to go extra mile for improving the user experience on your website. But the question is what should be included in an insurance agency website to make it brilliant?

Here we have created a list of must-have features for your insurance company website that modern consumers expect to see.

Impressive and Mobile Friendly Design

Almost 74% of customers search online before they buy final insurance buying decisions. And it just takes a moment for them to have an opinion about your insurance company based on the overall appearance and design of your website. According to Google, 61% of internet users bounce away from a website that is not responsive to mobile devices. Whether you are selling life insurance, funeral insurance, or property insurance, make sure your website design looks awesome, shows your agency’s face, and improves your SEO efforts as well.

Easier to Navigate

Easy navigation contributes a lot to a positive user experience on your website. Make sure your insurance company website is easier to navigate and all-important menus are in an obvious place (usually top of the screen). Include a search box to help users find quickly and exactly what they need. When it comes to website menus, use either a horizontal or a vertical menu to help users go through different pages conveniently.

Show your Company’s Personality

Modern consumers need to know more about a company before they reach final buying decisions. To show your company’s personality and build customer trust, highlight your insurance team, share your location and tell what differentiates you from your competitors. When showing your team on the official website, make sure to include their contact details like social media profiles so prospects can easily reach and interact with them outside the website. This will also give you a personalized appearance on your insurance agency website.

Live Chat

People want their questions and queries answered as soon as possible even in real-time. This is where having a live chat option on your website comes into play. This makes your insurance agency available and accessible 24/7. The live chat option connects your website visitors to relevant insurance agents immediately. This shows that you are always there to help and address customer queries instantly. Live chat boosts user engagement and influences their insurance-buying decisions to help you secure more sales.

Strategically Placed Call-To-Actions

A CTA or call-to-action is a prompt on your insurance agency website that leads users to take a specific action. Appealingly designed and strategically placed CTAs drive conversions and make the customer journey on your website easier and more effective. Insurance agency website CTAs may include Get a Quote, Click to Call or Contact Us, etc. Regardless of the CTA words or phrases you use, make sure they are placed intelligently so users can easily see and take action accordingly.

Interactive Content & Tools

The use of interactive content and useful tools can make your insurance company website appealing and engaging. Clickable coverage images, video proposals, and insurance coverage calculators are some of the best options you can consider. This will not only make insurance relevant and engaging but offer additional value to your prospects.

Insurance Company Blog

The benefits of blogging for businesses are myriad. The insurance industry is no exception. Starting a blog with your insurance agency website is a great idea to keep your website updated with fresh and informative content on a regular basis. Blogging helps you drive more organic traffic to your website. It is your own publishing platform to help prospects learn more about your company, products, and values you offer. High-quality blog posts also enable you to rank for a variety of relevant keywords to appear in more search results. When you continuously share industry updates, news, and trends on your insurance blog, this shows you as a thought leader to build credibility and trust.

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