How to Make a Public Profile on Snapchat – is an exact procedure that allows for users’ rights in making their stories publicated to the general users. Snapchat is one of the most popular social media platforms that lets its users share photos and videos with their friends, especially younger people. Snapchat has over 500 million daily active users consuming and engaging on the app. At first, Snapchat was based on private sharing for the connections, but there is an option to go for Public Profile. This is a simple guide that will assist in creating – a public profile for Snapchat. It is clear in the end that you will know how to set privacy parameters, attract new friends and even use this platform for individual branding or company needs.

What is a Public Profile on Snapchat? 

On Snapchat, a public profile is visible to all users whether or not you are connected. It allows anyone on Snapchat to follow your Story, see your public posts, and send you direct messages without an existing connection. Your username, general Story posts, Snapcode and any other publicly shared content like Public Stories can be discovered by new people. However, personal communications like Snaps and Chats remain private unless shared publicly. Creating a public profile is ideal for influencers, brands, celebrities or anyone seeking to grow their audience and engagement on Snapchat in a discoverable manner.

How to Make a Public Profile on Snapchat?

Making a Public Profile on Snapchat is a great way to build an audience and share your creativity with the world! Here’s a step-by-step guide:

1. Check Eligibility:

  • Public Profiles are available for users aged 18 and above in most countries.

2. Access Your Profile:

  • Open the Snapchat app and tap on your Bitmoji or profile picture in the top left corner.

3. Find “My Public Profile”:

  • Scroll down until you see the “My Public Profile” section, and click on it.

4. Create Your Public Profile:

  • Tap “OK” or the “+” on the next interface.

After typing this, your public profile will be created automatically.

5. Build Your Profile:

  • Add a profile picture and bio that showcase your personality and brand.
  • Snapchat Public Profile bio
  • Choose a username that’s easy to remember and reflects your content.
  • Select a category that best describes your niche (e.g., comedy, music, art).

6. Customize Privacy Settings:

  • Decide whether to show your follower count and allow story replies.
  • You can also adjust the visibility of individual Snaps and Stories in your profile settings.

7. Share Your Spotlight and Map Snaps:

  • Select your best Snaps to be featured on your profile permanently.
  • Consider adding Snaps you’ve submitted to Spotlight, a section where curated content gets discovered by a wider audience.

How to Delete a Public Profile on Snapchat?

You have two options for managing your Public Profile on Snapchat: clearing or deleting it entirely. Here’s how to do both:

Clear Your Public Profile:

  1. Open the Snapchat app and tap on your profile picture in the top right corner.
  2. Scroll down and tap on “My Public Profile.”
  3. Tap the three dots in the top right corner to open Public Profile settings.
  4. Scroll down and tap on “Clear Public Profile.”
  5. Confirm that you want to clear your Public Profile.

Delete your Public Profile:

  1. Follow steps 1-3 above to go to your Public Profile settings.
  2. Scroll down and tap on “Delete Public Profile.”
  3. Confirm that you want to delete your Public Profile.

Important notes:

  • Clearing your Public Profile will remove all the content you added, including your bio, profile picture, public Stories, and saved Stories. It will not delete your username or Snapchat account. You can always add content back to your Public Profile later.
  • Deleting your Public Profile will permanently remove it and all its content. You cannot undo this action.
  • If you want to delete Spotlight Snaps or Snap Map Snaps associated with your Public Profile, you must do so before or after clearing or deleting your profile.

Tips for Gaining Followers on a Public Profile of Snapchat:

Growing your audience takes consistency and creativity. Here are some effective strategies to gain new followers:

  • Post Daily: Consistency is key. Aim to post at least once daily to your Story to stay discoverable. Vary content between photos, videos, links and text. Keep each snap entertaining yet concise for today’s short attention spans.
  • Use Filters & Lenses: Leverage Snapchat’s unique AR effects creatively—partner with lens creators to build custom experiences. Make interactive, playful content more engaging than passive photos alone. Test popular lenses to go viral.
  • Collaborate Cross-Platform: Engage with influencers and brands in complementary niches to expand reach. Feature each other’s content with proper credit. Guest hosts stories together for new audiences. Build genuine relationships through collaborations over time.

Host Live Story Times:

  1. Schedule regular times to go live daily so followers know when to tune in.
  2. Pose questions, play games or chat to promote real-time bonds and inside jokes.
  3. Save videos for late viewers.

Create Exclusive Content: Go behind the scenes or share a sneak peek unavailable elsewhere. Give early access to news or previews followers need help getting on other platforms to motivate them to stay connected.

Promote Strategically:

  1. Link your Snapcode prominently across profiles, websites and real-world marketing.
  2. Ask top followers to share your content organically.
  3. Consider sponsored ads depending on campaign goals and budgets.

Using Snapchat for Business or Branding 

A public profile allows leveraging Snapchat for business goals as well:

Drive Traffic:

Create Snap ads that drive viewers to click your website URL or download your app. Geofilter ads visible at select events or locations work well. Carefully craft snaps enticing enough to inspire clicks but not too salty.

Tease Upcoming Launches:

Build excitement by teasing new product launches, service rollouts or store openings 1-2 weeks in advance. Post daily clues without revealing all details to keep audiences engaged until launch day.

Live Customer Interactions:

Go live during VIP previews, product demonstrations or Q&A sessions. Customers can ask questions in real-time, encouraging connections. Save live videos to post later for those who missed out.

Augmented Reality Tools:

Leverage unique AR lenses and filters to promote your brand in fun, interactive ways. Partner influencers can showcase branded effects, too. Consider sponsored filters at key locations.

Customer Journey Insights:

Highlight the customer experience process from their perspective. Behind-the-scenes access humanizes your brand. Testimonial snaps build social proof and trust.

With regular, creative use of Snapchat tools and features, individuals and brands can leverage the platform effectively to connect with target audiences. This guide provided useful insights into making the most of a public profile on Snapchat.

Content Tips for Snapchat PP:

  • Mix it up: Use a variety of formats like photo Snaps, video Snaps, text Snaps, and interactive filters.
  • Be authentic: Share your passions, interests, and personality.
  • Engage with your audience: Respond to comments and questions, host Q&A sessions, and run polls.
  • Post consistently: Keep your profile active and interesting to attract new followers.
  • Utilize Spotlight and Public Stories: Gain broader reach and showcase your content to a wider Snapchat community.
  • Collaborate with other creators: Cross-promote each other’s profiles and broaden your audience.

You can follow these suggestions and pick a subject you love to develop an engaging public Snapchat profile that will establish a following and let you offer your distinctive perspective.

Conclusion:

A fascinating Snapchat public profile helps people and businesses reach a wider audience and display their talents. Snapchat allows personal branding, influencer outreach, and business promotion. Users can quickly traverse “How to Make a Public Profile on Snapchat” with this step-by-step guide. Customizing privacy settings, curating compelling material, and using successful follower-acquisition techniques can maximize Snapchat’s unique characteristics. Are you a traveler, creative foodie, animal lover, DIYer, or music maestro? These Snapchat Public Profile content recommendations will help you connect organically with your audience and stand out in the active Snapchat community.

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Fawad Malik is a tech blogger and digital marketing specialist wth years of experience. As the founder of Techuy.com he writes about SEO, blogging, marketing and business ideas, according to the latest industry trends. His blogs are updated daily to offer helpful insights to the community affiliated with Techuy.

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