Home Business How You Can Use Facebook for Posting Jobs?

How You Can Use Facebook for Posting Jobs?

by Malik Fawad

Getting your available jobs in front of the right candidates is the first step toward successful hiring. And many people around the world spend a significant portion of their online time on Facebook. Employers can post jobs directly to their page and to Jobs on Facebook using Facebook job postings. Employers can then use the job posts as advertisements to reach out to potential employees. Job applications can be automatically filled out with information from the applicant’s profile, which the applicant can then edit.

Hiring companies can also set up demographic targeting, which shows job postings to people based on their geographic region, employment experience, the field of study, and other particular variables that help them connect with the ideal prospects.  Let’s take a look at the steps of posting Facebook jobs and other-regarding information.

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How to Post a Job on Facebook?

A step-by-step approach for posting a job on Facebook to attract competent candidates.

Log in to the Facebook Page of Your Firm.

The job posting option on Facebook is only available through Facebook company pages. You must first log in to your company’s Facebook page.

Click the “Create Job” Option.

Locate and click the “Job” button below the “Create Post” function on the “Home” tab of your company’s Facebook page. Alternatively, in the “Manage Page” menu on the left side of the page, select “Manage Jobs” and then click the “+ Create Job” button on the next page.

Enter Job Details

Fill out the online form with the job title, work location, job type, and job description to create your job posting. You may also include a salary range, screening questions, and an image, as well as fine-tune your application settings by including an email address for receiving applications and enabling the “Require Past Employment or Resume” options.

Create a Job Posting.

You can choose to submit your job ad simply on the Jobs page or on both the Jobs page and your business’s Facebook page in this final stage. To publish your job ad, click “Post.”

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Promote your job post.

Increase the size of your job posting and include a budget to get your ad in front of a larger or more focused audience. If you did not select “Boost Job” when generating your listing, you can promote your job ad through the Ad Center on your Facebook company page.

The Benefits of Posting Jobs on Facebook

The following are the main advantages of posting jobs on Facebook:

Increasing the Number of Audiences

It is no secret that Facebook attracts a significant number of users on a daily basis – 1.86 billion to be exact. Facebook reaches a far greater number of potential prospects. Not only can Facebook help you reach a larger audience, but it may also target existing followers of your company. If someone likes your company page, your job postings will be displayed in their news feed. So, by utilizing Facebook’s new feature, you are recruiting applicants that already have a higher level of brand affinity to you than cold candidates.

An Easy Experience

It is simple to post a job on Facebook. Posting a position on your company’s Facebook page takes less than 5 minutes. People’s news feeds, the new jobs bookmark and posts on other business pages may all contain job postings. For candidates, the process is similarly simple. When users click the ‘Apply now’ button, a form will open with information from their profile pre-populated. Applicants can, of course, modify and examine their information ahead of time. 

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The Facebook job posting is free

Currently, posting jobs on Facebook is free. Given that most job boards require a fee to post on their platforms, Facebook could be especially useful for small businesses on a limited budget. Users who re-share job openings or tag job seekers may also help small businesses become viral. You can pay to target specific demographics with your job postings. As more businesses benefit from Facebook’s new function, Facebook may impose limits and charges on the number of jobs advertised.

The Drawbacks of Using Facebook Jobs

Posting open positions on Facebook is an excellent approach to reach the right individuals. It does, however, have significant drawbacks. Here are a few examples:

  • Because you screen your applications on Facebook, their information is not stored in your applicant tracking system (ATS). 
  •  The Facebook application is fairly basic and isn’t customizable, making it difficult to learn about candidates prior to speaking with them.
  • Opportunities may be displayed to a large number of people. While this isn’t always a bad thing, it can result in a large number of unqualified applications that take time to review.

At first sight, the ability to list jobs on Facebook appears to be a positive move. Almost everyone on the site has a profile, and interacting with the proper people might help your company’s hiring efforts. However, for the reasons stated above, Facebook Jobs is not ideal. You should test its performance, as you would with any new sourcing channel, to see if it is worth the time and effort of your recruiting team.

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