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Realistic Ways to Boost Ecommerce Store Sales

by Noman Sarwar

Getting an eCommerce store live and running is the very first step toward starting an online business. After that, you need to develop a plan to drive more traffic and increase sales. Increasing eCommerce sales is all about providing your customers with an excellent experience.

Boosting sales of an eCommerce store is not difficult as many of us think. But it is a combination of techniques to reach the target audience and convert them into customers to reach your revenue goals. To help you out in this matter, here are some proven ways to boost eCommerce store sales without spending a lot of bucks, resources, and time.

Opt for a Responsive and Fast Loading Ecommerce Site

Modern consumers with so many options available are impatient and fickle too. This means if your site keeps them waiting for even an extra second, they will leave your site for a better option. So, choose a responsive web design for your eCommerce store and make it load faster. A responsive design makes your online store easily accessible across different devices. Along with that, you should also optimize it for loading speed by using a dedicated server, using high quality but compressed visuals, and using CDN. There are many other ways you can consider to speed up your eCommerce store for loading.  

Easier Site Navigation

Your site navigation is something most important when it comes to user experience. If your visitors are able to easily and quickly find what they need, they are more likely to stay longer on your site and make some purchases as well. Their probability of coming back for more purchases is also higher. This is the reason, easier site navigation is another best way to increase your online sales. Add a prominent search bar, straightforward navigation menu, interlink other pages & categories, and make the hypertexts stand out from the copy body.

Product Copy and Product Images

A great product copy and high-quality product images can contribute a lot in increasing online sales. In this competitive eCommerce landscape, high-quality images are very much important to attract users and encourage them to buy from you. During online shopping, consumers are buying stuff using their mobile devices or computers, instead of getting into the store and touching products. They need to find confidence in your product images to buy from you. Writing a compelling product copy and using quality photos with 360-degree rotations and zoom capabilities can amazingly boost your eCommerce store sales.

Up Your Social Media Game

Social media is one of the best marketing channels these days. It also helps brands and companies to build a robust presence and create a unique brand voice. If you are looking to increase sales of your online store, you should build a strong presence on popular social media sites like Instagram, Twitter, and Facebook, etc. Furthermore, some social platforms also provide an option of social selling so you can present your products in front of social media users and secure more sales.

Deliver an Omnichannel Customer experience

Modern consumers use a variety of communication methods when they need to reach and interact with their favorite brands. This means you should also allow your customers to contact and interact with your eCommerce store via multiple channels and platforms. This is where delivering an omnichannel experience comes in handy. Make sure to include important contact details like phone number, email address, and social media links on your store. Live chat integration on the website can also improve conversion rates by allowing your customers to interact with representatives in real-time.

Use Clear Call to Actions

Every single page of your eCommerce store should have a clear objective. For this purpose, you should include clear and strategically placed call to actions throughout your eCommerce site. For instance, a product page must include a call to action button with the title ‘Add to Cart’. A/B testing your CTAs can help you find the best CTA buttons for your eCommerce store that make the customer journey easier on the site.

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