Video testimonial is the most powerful marketing strategy and tools for sales that you can add to your site. It is not an easy task to produce compelling video testimonials. In today’s world, most customers like to trust the recommendations and the opinions of their fellow customers to claim the company. If you want to sell the products of your company, you should ensure that your employees are hardworking and loyal. When the customer going for shopping, they don’t know well about your company. By making video testimonials, companies, and businesses successfully foster trust and convert customers into loyal customers.
In this article, I will share with you the best practices for producing compelling video testimonials, so keep reading.
Use High-Quality Equipment
For recording a good video testimonial, you should require equipment that has good quality for recording it. You don’t need to invest a lot in buying cameras, but you can use your iPhone camera to make shaking videos. If you can invest in a good video camera for making the best video testimonial, then you should invest in buying a DSLR camera with high quality. There is also another option for you can purchase a high-quality video camera from a camera store or a second-hand camera.
Some shops and stores offer a/v equipment to help you make high-quality videos. If you want to save money, then you should use rental approaches that can help to record a testimonial for videos. You should also use tripods and high-quality microphones if you have a good camera to make your video testimonial more attractive and compelling.
Planning and Preparing
You should record a video testimonial after proper planning. Planning plays a vital role in making a good video. When you are going to video for your testimonial you should follow the complete plan and start it through the design processes. It does not give you benefit if you record the video without any plan. Your customers will not trust you and will follow you again. If you want to make it aesthetic, you should follow the proper script. It is a skill that needs to be practiced so that you can find stability in preparing and improving. You should make a list about asking questions about the topic of the testimonial and convey it before recording the video testimonial.
Focus on why
This is the major practice of video testimonials to focus on why. If you want to make compelling video testimonials then you should shift the focus from mentioning product features to meeting customer needs. You should also find out their pain points and how your solution solved them in your video. By using emotionally inspiring questions, such as why they are searching for a solution and what stopped them before. You should highlight what your product allows them to do differently. By prioritizing benefits over features, you can easily focus on it. This is not possible without connecting with real people who are looking for real solutions. You can make a good testimonial when you develop a visible problem with narrative.
Making an Emotional Connection
Some people believe in facts and statistics about your company and business. When the productivity of your products is enhanced by 40%, and your services will be reduced by $60,000, that is the important fact about it. You need to win the trust of the customers before showing it to them. If you have a powerful tool for marketing, you can successfully connect the audience with the designed emotional topic of your testimonial.
You can convince those customers who have been disappointed through your products which will help them to get closer and successfully turn into potential customers. You can easily receive facts about your customers by getting all the personal information about driving conversions. This is not possible without planning your question, talking with your customer, and recording and editing your video.
Keep It Short
When you are making your video testimonial, remember that it will be a short video. When you keep it short you can effectively conversate with your customers for an hour or more. You conversate with your customer and help them to their potential and turn their dreams true by telling them your company’s advantages. For making a short video you should make a goal to shoot it for two or three minutes and avoid shooting more than 3 minutes. Make sure your video has covered all the essential information about your company to encourage your customers. You should also make sure that you share all the aspects that can contribute to your main message.
Add Graphics and Text
When you add text and graphics to your video testimonial, it can make your video testimonial more attractive and compelling. It can help you to keep your audience engaged and motivated. In this way, you can easily describe your customers the facts, and statistics and you can successfully emphasize the key points you want to convey to your audience. There are many apps that you can use for post-production that you can use for this. If you are a graphic designer or you have in your team then it will be more effective for you to follow this mind-blowing practice for producing a compelling video testimonial.
Conclusion
A good video testimonial has the potential to attract new customers. There are many practices are present that you can follow to make compelling video testimonials. In this article, I tell you about the best practices that you should follow for it. It starts with using high-quality equipment, planning, and making an emotional connection to add graphics and text. When you use quality equipment for making videos, it will help you to enhance your video production.
Planning about the video by engaging the script to guide your customers about your company. Creating an emotional connection and keeping your video short offers you great benefits and outcomes. By following these practices, you can produce video testimonials that resonate with your audience, build trust, and drive greater credibility for your brand.
